Why is content important?
Creating engaging and fresh content is paramount to community growth. Users tend to return to the community when they have the opportunity to read new and interesting content. Modern social networking sites emphasize this to increase engagement.
High-quality website content allows you to:
Increase brand recognition
Gain authority and trust of users
Attract new customers and community users
Increase value for current customers and community users (retention and loyalty)
Increase interaction (comments, clicks, shares, views, etc.)
Improve SEO performance and website traffic